Ben Proell / SO-DALICIOUS

Vernacular conglomerates.

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Above: Ben Proell, MCAD GD Senior exhibition, 2013. Ben’s work has been fascinating us at MCAD for some time now, and his final work is no exception. Exploring the vernacular type of local businesses, often hand-painted, his installation attempts to revel in commerce at a human level–pointedly mocking the excess and inhuman qualities of mega chains. Here, Ben sought to celebrate the unique voices of each shop, blending them together into a broader veneration. While both bold and simply fun, the work contains a deep soul.

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Above: Ben Proell, MCAD GD Senior exhibition, 2013. As part of his project, Ben is continuing to refine the font he has created titled, SO-DALICIOUS, a tongue-in-cheek sense of humor that has been so important to his larger body of work. As Ben explains, the font is populated by “bubbly, round, dauber type hand writing found on sandwich boards, windows, and butcher paper.”

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Above: Ben Proell, MCAD GD Senior exhibition, 2013.

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Above: Ben Proell, MCAD GD Senior exhibition, 2013.

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Above: Ben Proell, MCAD GD Senior exhibition, 2013. A typically humorous yet somehow somber take. Look for updates on SO-DALICIOUS soon and follow Ben’s work via his website.




2 Responses to “Ben Proell / SO-DALICIOUS”

RT @geotypografika: Ben Proell / SO-DALICIOUS: Vernacular conglomerates. http://t.co/ZZW6PepvDk #typography #design

okparking added these words on May 22 13 at 9:38 AM

Ben Proell / SO-DALICIOUS http://t.co/lxJABrywff

MelindaKiba added these words on May 22 13 at 1:26 PM

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