New printed matter for this upcoming conference.

Above: Erik Brandt, 2011. 9″x12″ program cover. I am really excited to share this initial piece I recently designed for Dave Schroeder (Pilotvibe), founder and organizer of the upcoming Eyeo Festival here in Minneapolis. The festival is bringing together some of the most creative coders, designers, and artists working today. I pitched this combination magazine/poster folding technique and was delighted with the freedom and trust Dave showed through the entire process. The Eyeo logo was designed by the intrepid Nate and Katie of EightHourDay. Hope you enjoy, see updates below.

Above: Erik Brandt, 2011. 18″x12″ program spread. The floorplan of the McNamara Center became a key element in the design of this combination program and poster. Individual rooms in the center were isolated by their counterform and given a color to help physical navigation both in the program and at the conference. I also took photographs of some of the relevant locations, and isolated those to provide both landmark recognition and pleasant surprises.

Above: Erik Brandt, 2011. 18″x12″ program spread.

Above: Erik Brandt, 2011. 18″x12″ program spread.

Above: Erik Brandt, 2011. 9″x12″ program back cover.

Above: Erik Brandt, 2011. 24″x36″ poster. I am very grateful to Dave for his trust and support. It was also a delight to work with Jeff Baker at Shapco Printing. Hope you enjoy these and look for more printed matter soon, including a signage system and conference badges for all attendees.

Make sure to follow the events starting on June 27th, 2011 via Twitter, @eyeofestival. More information on the stunning lineup of speakers and workshops available via the Eyeo website. For more of my own work, please visit Typografika. Updates below.

Above: The University of Minnesota’s McNamara Center, Eyeo HQ.

Above: Erik Brandt, 2011. Ten down and 540 to go. I hand-folded all of the program/posters personally at Dave’s studio. A delightful task.

Above: Erik Brandt, 2011. Hidden typographic delights.

Above: Erik Brandt, 2011. Et voilà! 550 folded poster/programs.

Above: Erik Brandt, 2011. Speaker badges. I ‘hacked’ a solution to bringing some extra attention to the Speaker/Sponsor badges on Dave’s urging. We used his ink-jet to overprint pink circles.

Above: Erik Brandt, 2011. A speaker badge with the inside map. The colored squares and rectangles are dispersed from their arrangement on the formal schedule on the reverse side (see below). A wee metaphor for time away from the actual conference.

Above: Erik Brandt, 2011. Eyeo badges for conference attendees drying. Though we used the variable-data option from Shapco, many badges had to be re-printed or made new due to exchanges.

Above: Erik Brandt, 2011. A final assembly. This was a great typographic problem, given the wide variety of names and their length.

Above: Erik Brandt, 2011. Badge interior, Eyeo schedule.

Above: Erik Brandt, 2011. Eyeo room signs.

Above: Erik Brandt, 2011. Room sign in situ.

Above: Erik Brandt, 2011. 12″ x 20″ wayfinding extra. I made these reversible to allow some flexibility in placement.

Above: Erik Brandt, 2011. Eyeo posters (24″ x 36″), hanging at the Cedar for Monday night’s lectures. Once more, a thousand thanks to Dave Schroeder for this opportunity. Such a thrill and really humbling to be a small part of this historic gathering.

Follow along with #eyeo and #eyeofestival.