Sara Corbett in the NYT Sunday Magazine
Above: Photo by Shaul Schwarz/Reportage, for The New York Times. ‘A cellphone shop in Accra, Ghana, which carries and repairs a variety of handsets.’
“Can the Cellphone Help End Global Poverty?” by Sara Corbett. A compelling description of the remarkably direct and human approach to Nokia’s design efforts worldwide. The story revolves around Nokia researcher Jan Chipchase, who travels the world gathering data.
“…Chipchase, a patently good listener, act as an emissary for people like the barber or the shoe-shop owner’s wife, enlightening the company through written reports and PowerPoint presentations on how they live and what they’re likely to need from a cellphone, allowing that to inform its design.”